Since 1972, the South Bronx Overall Economic Development Corporation (SoBRO) has been dedicated to improving the quality of life in the South Bronx by strengthening businesses and creating innovative economic, housing, educational, and career development programs for youth and adults. By providing South Bronx residents with a continuous support structure that enables them to achieve their goals and improve their lives, SoBRO makes the South Bronx not just a place to learn, work, and live—but a community that thrives and prospers.